It rarely works when you sing your own praises, but can be extremely impactful when others do. You have to earn a testimonial AND ask for it. Marketing experts agree that using testimonials is a great way to build credibility and trust with potential new customers or prospects. Many business owners have a tough time asking for testimonials and even fewer have a system that helps customers write effective testimonials. Earn One Do amazing work. WOW your customers by exceeding their expectations. Edit with Care Real language works best. You may correct some typos and make some grammatical improvements, but you want the testimonial to be authentic. Never fake it. Include “Negative” testimonials Nothing is more powerful that hearing from a customer who was not initially happy with a product or service. The testimonial shows how you responded to their concerns and converted them into a fan. Ask for a…
