Entrepreneurs are known for seeing opportunities and generating business ideas. They’re not all GREAT ideas, but without walking through the steps to evaluate the idea, you’ll just never know. Here’s a simple process to help you identify which ideas will yield the greatest results. Great ideas are evaluated in terms of business impact: Do they create increase profitability or help you achieve your vision? Generate as many raw ideas as possible – brainstorm! Plot the ideas using a matrix or tool such as the one below: Determine “where you want to be” on the map and eliminate ideas that are not aligned with your priorities. Keep them for another time. Take only 6 of the “yes” ideas and use your intuition to evaluate them – they need to be specific, action-oriented and solution focused. These are your “Good” ideas. Remember that the priority is for business results. Further filter your…
