Author page: Anna Gauthier

How do I conduct a feasibility study?

“I have an idea I’d like to share with you. I’ve been thinking of ways to grow my company because it is more valuable than one that’s not growing. Well, I am considering two options. Option 1 offers a new service to my existing clients, or option 2, which is expanding into new locations. I’m leaning towards option 2 – a new location. What do you think?  Think that’s a good idea?” As I tell all my clients who ask me this question, the idea might be just fine, but you need to decide if it is feasible – for you at this time. These are the core elements of any feasibility study: What does success look like? Can you validate that there is a market for it? Does this solve a real need? Can you resource it? Is the payoff worth it? Can you be competitive in this space?…

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Is my email a Client Management System?

“One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” (Marshall McLuhan, “Understanding Me: Lectures and Interviews”, 2003) I can’t tell you how many times I am asked for suggestions and ideas on how entrepreneurs and professionals can better manage their emails, especially client-related communication. The Problem: You’re using a communication tool to be a relationship management tool. Problem Assessment: You spend time searching your emails to find attachments, instructions or messages to and from clients. You think you need to better manage your email when in reality you need to integrate client management/knowledge management into your processes and systems. Most client management systems have integrations with popular email providers such as Gmail and Outlook. The purpose of a client relationship management system is to capture and track client-related communication (or prospective…

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Email Use and Management Tool Tips

One of the challenges we have encountered in a world where communication takes less effort than the snail mail time and it doesn’t require an investment of a stamp for each message we want to send, email has contributed to the state of overwhelming many business owners are grappling with. Not unlike many other challenges, business owners can improve the situation with intentional email management, education and training. Taking a “do nothing” stance is a decision that is unlikely to improve the situation. Given the impact on your mental health from the state of overwhelm and fear of missing out as well as the financial cost (hourly rate * time to manage email) to continue with your current system, the business case can easily make this one process more effective and efficient. Let’s get proactive! Step 1 Reflect on your role in contributing to the problem. What are you tolerating? What are you…

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Leveraging Your Success