Business Owners

The Pot of Gold at the End of the Rainbow

Irish folklore is full of stories and fables about leprechauns, fairies and other wee people who are responsible for mischief and miracles as people embark on journeys to find the pot of gold at the end of the rainbow. Has anyone ever discovered that elusive pot of gold at the end of the rainbow? Can you even find the end of the rainbow?  Science folks explain that rainbows are made in the sky and never touch the ground so finding the end of the rainbow is not possible (The Naked Scientist Many business owners are also on their fantasy path seeking a pot of gold when they eventually exit their business. Is this pot of gold a mirage too or is it more tangible and realistic?  Only time will tell. In any market, prices are a factor of supply and demand. Anyone who has taken an introductory economics course has learned the…


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