Agriculture

Hallowe'en scene business fears

When You’re Scared Sh*tless

  Hallowe’en is just around the corner and a time when zombies roam the streets along side Pokemon, princesses and favourite characters. Entrepreneurs encounter scary situations – and not just when the calendar shows October 31st! Own It! Ignoring your fears don’t make them go away. Remember when you used to hide under the bed or in the closet, thinking that if you couldn’t “see” the bogey man, then you wouldn’t be scared of it either. “Out of sight, out of mind” is a human response to fear. How many of us still hide our eyes when a scary scene arrives on the movie screen? Embrace being Human When we are scared, our brain goes into fight or flight mode. This happens automatically – our nervous system is programmed to protect us from perceived danger. The brain reacts the same way when we are afraid of taking actions, being visible,…

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